Benetton is an Italian luxury fashion brand that was founded by three brothers and a sister of the Benetton family in 1965. After recognising a growing market for colourful clothing they purchased a knitting machine and issued the company’s first collection of sweaters and sold them on the back of their bicycles. From there they opened their first store in 1966 and in just three years they expanded to Paris! They then exploded in popularity and soon were producing all manner of goodies including their range of fragrances. They now have 50 perfumes including B United, Energy, Essence, Hot and Cold.