Nino Cerruti was born in Biella, Italy in 1930, and inherited the family woollen business in the 50’s after the sudden death of his father. Using his experience of producing top quality fabrics, Nino decided to branch out into the clothing market, introducing his first collection, Hitman, in 1957. Ten years later he established a men’s and women’s line and opened his own boutique in Paris. Today the Nino Cerruti brand retails all over the world with a collection of boutiques across Europe, Asia and the USA. His range of perfumes, many of which incorporate the number 1881 into the title (the year his grandfather established the family business) are also part of his collections and include Image and L’Essence.