Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer. Diesel’s first fragrance, a unisex scent known simply as Diesel, was launched in 1996, in partnership with Marbert. From there they signed with L’Oreal and produced many of their most popular fragrances with their noteworthy unusual packaging. They now have over 40 perfumes including Fuel for Life and Only The Brave.