After training as an apprentice craftsman within his father’s equestrian saddlery and harness making business in 1893, Alfred Dunhill inherited the enterprise. It is said he had a passion for good craftsmanship and it became something of a religion to him. After acquiring the business Alfred set about making changes and transformed it into a supplier of accessories for the new age of the motor car. From there he refined it into the manufacture of other items, supplying exquisite leather and metal accessories as well as driving apparel and fragrances. His scents include Black, Custom, Desire, London, Pure and Pursuit.