Elizabeth Arden is an American fragrance, skincare and cosmetics company that was established by Florence Nightingale Graham in 1910. They concentrated on skincare and cosmetics, opening their first Red Door Spa in Manhattan and soon expanded to major cities around the world. They continue to produce cosmetics and skincare but their main focus now is on fragrances. In total they have over 49 including 5th Avenue, Beauty, Blue Grass, Green Tea, Mediterranean, Pretty, Provocative Woman, Splendor and Sunflowers. Many of their Red Door spas still operate today and to pay tribute to these they also introduced the Red Door fragrance in 1989.