Estee Lauder founded her company in 1946 armed with four products and an unshakeable belief – “that every woman can be beautiful”. More than 60 years later that simple notion has literally changed the face of the beauty industry. Mrs. Lauder has been involved personally with everything from the models in her advertisements to the packaging of her items. She strives to keep it portraying beauty that is both aspirational and approachable. Her brand now holds several ranges that include skincare, cosmetics, fragrances and beauty accessories.