Enzo Ferrari founded Scuderia Ferrari in 1929 as a sponsor of motorsport events, drivers and manufacturers of race cars. In 1947 the production of street-legal vehicles began, the company changed their name to Ferrari S.p.A. Today we know Ferrari as one of the big names of Formula One and as a lifestyle brand that offers luxury cars. In 1999 Ferrari made their first steps into a completely new direction by launching the brand’s first fragrance, Ferrari Black. While their cars are financially out of reach for most people, the fragrance gave the wearer the feeling of owning a piece of merchandise from a world-famous and exclusive luxury brand without breaking the bank. Since then they have produced 30 fragrances which include Extreme, Red, Red Power and Essence.