The Gap is an American clothing retailer based in San Francsico. Gap is just one of the corporation’s brands, which also include Banana Republic, Old Navy, Athleta and Piper Lime. Gap was founded in 1969 by Donald and Doris Fisher. Capitalising on the current counter culture trend of 1969, the store originally sold Levi’s jeans and LP records for the young market. The company itself did not start selling its own label until 1974. Today they have more than 3100 store worldwide, covering the UK, USA, China and Europe. Fragrances for Gap are produced in collaboration with Inter Parfums Inc. The first Gap-branded offerings were four unisex scents – Grass, Earth, Day and Heaven – launched in 1994. The company continues to produce new perfumes for men and women and has also expanded to include accompanying body care items.