The company Geoffrey Beene, part of the Elizabeth Arden group, was founded in 1963 by Geoffrey Beene. Beene’s first career choice was to become a doctor and so he started to study medicine at New Orleans’ Tulane University. When he realized that he wanted to be a fashion designer he left university in 1946 and moved to New York. He took up fashion design at a local college and, after finishing his studies successfully, he went on to work for several fashion house in New York and Paris. When he felt he had gathered enough experience he set up his own business in Manhattan. This soon attracted New Yorkers from all ways of life and after only one year the company was founded and even featured in Vogue. The first fragrance was Grey Flannel for men in 1975 and since then they have created 4 more spectacular scents.