Giorgio Beverly Hills is an American brand founded by Fred and Gale Hayman in 1961. Named after the luxury boutique whose sunny yellow and white striped awning inspired the perfume’s packaging, the fragrance of the same name would go on to become one of the most iconic fragrances of the 1980’s. The brand was launched in 1981 by Fred and his then-wife Gale with a fanfare normally reserved for a major perfume house launch, and never before seen for an independent boutique brand. Love it or hate it, the perfumes captured the public’s imagination in the 1980’s, and was perfectly suited to the era’s glamorous and over-the-top fashions. It now has 18 scents to its name and includes G, Red and Wings.