Gwen Stefani is a platinum-selling American pop musician, both with her band No Doubt and as a solo artist. Always notable for her unique fashions and eclectic personal style, Stefani gravitated from street style to haute couture and eventually founded her own clothing label, L.A.M.B in 2004. Her interest in Japanese fashion and culture spawned a second company, Harajuku Lovers, in 2005. These labels also introduced their own fragrances later on and included the label names in their titles. The Harajuku Lovers perfume bottles are inspired by the flamboyant fashions of the Japanese Harajuku girls.