Harajuku Lovers was founded in 2005 by Gwen Stefani. Gwen is a platinum-selling American pop musician, both with her band No Doubt and as a solo artist. Always notable for her unique fashions and personal style, her fascination with Japanese street fashion and youth culture inspired the Harajuku Lovers fashion and fragrances. The fragrances are distinguished by the Kawaii or adorableness of the packaging, which represents Gwen and her four back-up dancers – Love, Angel, Music and Baby – in various costumes and poses. There are now over 20 Harajuku Lovers fragrances which include Sunshine Cuties and Wicked Style.