Hard Candy is an American cosmetics company, founded in 1995 by Dineh Mohajer, Benjamin A. Einstein and Ponneh Mohajer. The company’s first product was a nail polish that Dinah made herself. It was a baby blue shade called Sky to match her sandals. Having received several compliments on the product they sold the polish at Fred Segal in Santa Monica and from there took off over night. In 1999 Louis Vuitton, who owns Donna Karan, Givenchy and Sephora, acquired Hard Candy which was then sold to Falic Fashion Group, partners with Wal-Mart. Today Hard Candy is known the world over as a prestige brand of cosmetics that continues to grow and grow.