Joop! is a German fashion and cosmetics brand founded by designer Wolfgang Joop in 1978. The designer capitalised on the name and added the exclamation point to distinguish the brand from himself. Joop! was known especially for its prolific line of fragrances, beginning with the first scent, Joop! Femme. This and Joop! Homme became top sellers and helped the brand evolve from a fashion company into a lifestyle company who today offer fashions, accessories, eyewear, fragrances and also home goods. His fragrances include Go, Jump, Le Bain, Miss Wild!, Nightflight and Splash.