In 1954, Ada Masotti, an artisan skilled in the tradition of hand crafted Italian corsetry, founded a lingerie atelier in Bologna. The name La Perla was inspired by a case lined in red velvet in which she presented her creations as if they were jewels. La Perla Parfum, the first of the brand was created to express the essence of La Perla’s luxurious and seductive style. Still popular today, the brand is seen as a classic best seller all over the world and have produced over 30 perfumes. These include Divina, In Rosa and J Aime.