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Maybelline New York

Maybelline Featured Products

Baby Lips by Maybelline

Lip Protection Balm SPF20 Protection for up to 8 Hours

£2.99
Save: £1.00

Nude Perfection by Maybelline

Dare to Go Nude - Brow Drama Mascara Lipstick, Varnish, Color Tattoo

£8.15
Save: £6.85

Maybelline by Maybelline

Baby Skin Instant Fatigue Blur 22ml Warm Apricot

£5.99
Save: £4.00

Color Sensational by Maybelline

Cream Gloss 6.8ml Red Love #560

£2.99
Save: £4.00

List of all Maybelline Products available - Maybelline Cosmetics

Affinitone by Maybelline

Pressed Powder Perfecting and Protecting 9g Dark Beige #42 Unifying Tone on Tone

£4.99
Save: £4.00

Baby Lips by Maybelline

Flavoured Lip Balm Holiday Spice Pumpkin Flavoured

£1.99
Save: £5.00

Baby Lips by Maybelline

Flavoured Lip Balm Winter Delight 4ml Sugar Cookie

£1.99
Save: £2.00

Baby Lips by Maybelline

Flavoured Lip Balm Winter Delight 4ml Sweet Apple

£1.99
Save: £2.00

Baby Lips by Maybelline

Intense Care Lip Balm with Eucalyptus 4ml Berry Soft Dr Rescue

£2.49
Save: £1.50
Clearance Sale

Baby Lips by Maybelline

Intense Care Lip Balm with Eucalyptus 4ml Soothing Sorbet Dr Rescue

£1.79
Save: £2.20

Baby Lips by Maybelline

Intense Care Lip Balm with Eucalyptus 4ml Too Cool Dr Rescue

£1.99
Save: £2.00

Baby Lips by Maybelline

Lip Balm Winter Delight Hot Cocoa #11

£1.00
Save: £2.99

Baby Lips by Maybelline

Lip Protection Balm SPF20 Protection for up to 8 Hours

£2.99
Save: £1.00

Baby Lips by Maybelline

Moisturising Lip Balm with Hint of Color Pink Shock Electro

£2.99
Save: £1.00

Baby Skin by Maybelline

Instant Fatigue Blur 22ml Cool Rose

£2.99
Save: £5.00

Big Eyes by Eyestudio by Maybelline

Eyeshadow Light Catching Palette Luminous Blue #04

£1.99
Save: £4.00

Big Eyes by Eyestudio by Maybelline

Mascara for Upper and Lower Lashes 10.7ml Rebel Black

£5.99
Save: £3.00

Big Eyes by Eyestudio by Maybelline

Quad Eyeshadow Light Catching Palette 3.75ml Luminous Brown #01

£2.99
Save: £4.00

Brow Drama by Maybelline

Sculpting Brow Mascara 7.6ml Transparent

£1.99
Save: £5.00

Color Drama by Maybelline

Intense Lip Paint 6.4ml Fight Me Fuchsia #120

£2.99
Save: £4.00

Color Drama by Maybelline

Intense Lip Paint 6.4ml Vamped Up #170

£2.99
Save: £4.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Alluring Coral [#400]

£1.99
Save: £7.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Blush Essence #705

£1.99
Save: £7.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Caramel Infused [#725]

£1.99
Save: £7.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Fuchsia Flourish #120

£2.49
Save: £6.50

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Hibiscus Haven [#110]

£3.99
Save: £5.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Mandarine Rupture #500

£2.49
Save: £6.50

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Nude Illusion [#720]

£1.99
Save: £7.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Petal Plush [#105]

£1.99
Save: £7.00

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Raspberry Rhapsody [#135]

£2.49
Save: £6.50

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Rose Defined #710

£2.49
Save: £6.50

Color Sensational by Maybelline

Color Elixir Lip Lacquer 5ml Signature Scarlett #505

£2.99
Save: £6.00

Color Sensational by Maybelline

Cream Gloss 6.8ml Exquisite Pink #130

£2.99
Save: £4.00

Color Sensational by Maybelline

Cream Gloss 6.8ml I Love Lilas #215

£1.99
Save: £4.13

Color Sensational by Maybelline

Cream Gloss 6.8ml Ivory Beige #710

£2.99
Save: £3.13

Color Sensational by Maybelline

Cream Gloss 6.8ml Lovely Pearl #122

£2.99
Save: £3.13

Color Sensational by Maybelline

Cream Gloss 6.8ml Red Love #560

£2.99
Save: £4.00

Color Sensational by Maybelline

Lip Gloss Vivid Hot Lacquer 7.7ml Obsessed #76

£1.99
Save: £6.00

Color Sensational by Maybelline

Lip Gloss Vivid Hot Lacquer 7.7ml Slay It #82

£1.99
Save: £6.00

Color Sensational by Maybelline

Lip Liner Choco Pop #750

£1.99
Save: £6.00

Color Sensational by Maybelline

Lip Shine Gloss 6.7ml Stellar Berry #360

£2.99
Save: £3.20

Color Sensational by Maybelline

Lipstain Plum Flushed #380

£2.99
Save: £5.00

Color Sensational by Maybelline

Lipstick Coral Tonic (#422)

£2.99
Save: £5.00

Color Sensational by Maybelline

Lipstick Electric Orange #912

£2.99
Save: £5.00

Color Sensational by Maybelline

Lipstick Hollywood Red (#540)

£1.99
Save: £6.00

Color Sensational by Maybelline

Lipstick Naked Brown #757

£2.49
Save: £5.50

Color Sensational by Maybelline

Lipstick Pink Brown #620

£2.10
Save: £5.89

Color Sensational by Maybelline

Lipstick Shocking Coral #910

£3.99
Save: £5.00

Color Sensational by Maybelline

Lipstick Sweet Pink #132

£2.99
Save: £5.00

Color Sensational by Maybelline

Lipstick Tantalising Taupe #725

£2.99
Save: £4.00

Color Sensational by Maybelline

Lipstick The Mattes Bold Blackest Berry #887

£3.99
Save: £5.00

Color Sensational by Maybelline

Lipstick The Mattes Bold Gone Greige #893

£3.99
Save: £5.00

Color Sensational by Maybelline

Lipstick The Mattes Bold Sapphire Siren #891

£3.99
Save: £5.00

Color Sensational by Maybelline

Lipstick The Mattes Bold Vivid Vixen #890

£3.99
Save: £5.00

Color Sensational by Maybelline

Luscious Lipgloss 11.3ml Minty Sheer

£1.99
Save: £5.20

Color Sensational by Maybelline

Luscious Lipgloss 11.3ml Peach Sorbet

£1.99
Save: £4.13

Color Sensational by Maybelline

Shine Gloss 6.8ml Coffee Kiss #630

£1.99
Save: £5.00

Color Sensational by Maybelline

Shine Gloss 6.8ml Electric Orange #460

£2.99
Save: £4.00

Color Sensational by Maybelline

Shine Gloss 6.8ml Gleaming Grenadine #550

£1.99
Save: £5.00

Color Sensational by Maybelline

Shine Gloss 6.8ml Glorious Grapefruit #420

£1.99
Save: £4.13

Color Sensational by Maybelline

Shine Lip Gloss 6.8ml Pink Shock #150

£2.99
Save: £6.00

Color Sensational by Maybelline

Vivid Matte Liquid Lipstick Wicked Berry #48

£2.99
Save: £5.00

Color Show by Maybelline

Eyeshadow Black Out #22

£1.99
Save: £6.00

Color Show by Maybelline

Color Drama Intense Velvet Lip Crayon Fab Orange #410

£2.49
Save: £5.50

Color Show by Maybelline

Color Drama Intense Velvet Lip Crayon Fuchsia Desire #150

£2.49
Save: £5.50

Color Show by Maybelline

Color Drama Intense Velvet Lip Crayon In Line with Coral #420

£2.49
Save: £3.50

Color Show by Maybelline

Color Drama Intense Velvet Lip Crayon Red Essential #510

£2.49
Save: £5.50

Color Show by Maybelline

Lip Gloss 5ml Tropic Tangerine

£2.99
Save: £6.00

Color Show by Maybelline

60 Seconds Nail Varnish 7ml Green with Envy

£1.99
Save: £2.00

Color Show by Maybelline

60 Seconds Nail Varnish 7ml Lavender Lies #554

£1.99
Save: £5.00

Color Show by Maybelline

60 Seconds Nail Varnish 7ml Made in Madison #28

£1.99
Save: £5.00

Color Show by Maybelline

60 Seconds Nail Varnish 7ml Purple Gem #553

£1.99
Save: £5.00

Color Show by Maybelline

Acid Wash Effect Nail Lacquer 7ml Lilac Rebel #245

£1.99
Save: £5.00

Color Show by Maybelline

Acid Wash Effect Nail Lacquer 7ml Mint-Acid-Ittude #246

£1.89
Save: £5.10

Color Show by Maybelline

Acid Wash Effect Nail Lacquer 7ml Ripped-Tide #247

£2.29
Save: £4.70

Color Show by Maybelline

Blushed Nudes Nail Varnish Duo 7ml Dusty Rose & 7ml Make Me Blush

£2.99
Save: £7.00

Color Show by Maybelline

Brocades Nail Varnish 7ml Foil Flash (#216)

£1.99
Save: £2.00

Color Show by Maybelline

Brocades Nail Varnish 7ml Rosy Rosettes (#224)

£1.99
Save: £2.00

Color Show by Maybelline

Brocades Nail Varnish 7ml Woven Skyline (#221)

£1.99
Save: £2.00

Color Show by Maybelline

Jelly Tints Nail Polish 7ml Berry Merry #460

£1.99
Save: £2.00

Color Show by Maybelline

Jelly Tints Nail Polish 7ml Fuchsianista

£1.99
Save: £2.00

Color Show by Maybelline

Jelly Tints Nail Varnish 7ml Edgy Tangy #457

£1.99
Save: £2.00

Color Show by Maybelline

Nail Lacquer 7ml Latte #254

£1.99
Save: £5.00

Color Show by Maybelline

Nail Polish The Blushed Nudes Edition 7ml Make Me Blush #446

£1.99
Save: £5.00

Color Show by Maybelline

Nail Varnish 7ml Brick Shimmer #465

£1.99
Save: £5.00

Color Show by Maybelline

Nail Varnish 7ml Coral Reefs

£1.99
Save: £2.00

Color Show by Maybelline

Nail Varnish 7ml Love Lilac

£1.99
Save: £2.00

Color Show by Maybelline

Nail VArnish 7ml Maybe Blue

£1.99
Save: £2.00

Color Show by Maybelline

Nail Varnish 7ml Speeding Light (#183)

£1.99
Save: £2.00

Color Show by Maybelline

Nail Varnish The Blushed Nudes Edition 7ml Crimson Flush #449

£2.99
Save: £4.00

Color Show by Maybelline

Nail Varnish 60 Seconds 7ml Pow Green #754

£1.99
Save: £5.00

Color Show by Maybelline

Nail Varnish 60 Seconds 7ml Show me The Green #268

£1.99
Save: £5.00

Color Show by Maybelline

Nail Varnish The Blushed Nudes Edition 7ml Crushed Petals #450

£2.99
Save: £4.00

Color Show by Maybelline

Neons Nail Varnish 6ml Electric Pink (#188)

£1.99
Save: £2.00

Color Show by Maybelline

Neons Nail Varnish 7ml Fuchsia Fever (#186)

£1.99
Save: £2.00

Color Show by Maybelline

Street Artist Top Coat 7ml Boom Box Black (#01)

£1.99
Save: £2.00

Color Show by Maybelline

Street Artist Top Coat 7ml Urban Vibe (#03)

£1.99
Save: £2.00

Color Show by Maybelline

Stripped Nudes Nail Varnish 7ml Bronze Me Up (#229)

£1.99
Save: £2.00

Color Show by Maybelline

Stripped Nudes Nail Varnish 7ml Undress To Impress (#230)

£1.99
Save: £2.00

Color Show by Maybelline

Vintage Leather Nail Varnish 7ml Mudslide Tote (#212)

£1.99
Save: £2.00

Color Show by Maybelline

Vintage Leather Nail Varnish 7ml Tanned & Ready (#211)

£1.99
Save: £2.00

Color Tattoo 24Hr by Maybelline

Eyeshadow Creamy Beige

£2.99
Save: £4.00

Colorama by Maybelline

Eyeshadow #811

£1.49
Save: £3.00

Colorama by Maybelline

Lip gloss 9ml #293

£1.99
Save: £7.00

Colorama by Maybelline

Lip Gloss 9ml #589

£1.99
Save: £7.00

Dream Flawless Nude by Maybelline

Fluid Touch Foundation 20ml Cameo (#20)

£2.99
Save: £6.00

Dream Flawless Nude by Maybelline

Fluid Touch Foundation 20ml Natural (#22)

£3.49
Save: £5.50

Dream Flawless Nude by Maybelline

Fluid Touch Foundation 20ml Nude (#21)

£3.29
Save: £5.70

Dream Flawless Nude by Maybelline

Fluid Touch Foundation 20ml Sand (#30)

£4.99
Save: £4.00

Dream Touch by Maybelline

Blush 7.5g Blush Berry 06

£7.99
Save: £8.51

Dream Velvet by Maybelline

Skin Transforming Foundation 30ml Fawn #40

£3.99
Save: £6.00

Dream Velvet by Maybelline

Skin Transforming Foundation 30ml Honey Beige #90

£8.99
Save: £1.00

Dream Velvet by Maybelline

Skin Transforming Foundation 30ml Natural Ivory

£3.99
Save: £6.00

Dream Velvet by Maybelline

Skin Transforming Foundation 30ml Nude #21

£3.99
Save: £6.00

Dream Velvet by Maybelline

Skin Transforming Foundation 30ml Sand #30

£3.99
Save: £6.00

Dream Velvet by Maybelline

Skin Transforming Foundation 30ml Warm Porcelain #05

£3.99
Save: £6.00

Dream Velvet by Maybelline

Soft Matte Hydrating Foundation 30ml Sun Beige #48

£3.99
Save: £4.00

Express Manicure by Maybelline

Nail Varnish Remover Gentle Effective 125ml Acetone Free with Avocado Extract

£2.99
Save: £5.00

Express Manicure by Maybelline

Nail Varnish Remover Gentle Effective 125ml Pack of 4 Offer

£3.99
Save: £12.00

Eyestudio by Maybelline

Diamond Glow Eyeshadow Quad Blue Drama #03

£1.99
Save: £5.00

Eyestudio by Maybelline

Diamond Glow Eyeshadow Quad Purple Drama #01

£2.49
Save: £4.50

Eyestudio by Maybelline

Eyeshadow Couture Blue (#440)

£1.49
Save: £3.80

Eyestudio by Maybelline

Eyeshadow Rose Tint (#105)

£1.99
Save: £3.30

Eyestudio by Maybelline

Eyeshadow Duo Azur Silver #410

£1.49
Save: £5.50

Eyestudio by Maybelline

Eyeshadow Duo Plum Opal #165

£1.50
Save: £5.49

Eyestudio by Maybelline

Eyeshadow Duo Taupe Opal #170

£1.49
Save: £5.50

Facestudio by Maybelline

Blush 5g Coral Fever #90

£2.99
Save: £5.00

Facestudio by Maybelline

Blush 5g Cosmopolitan #60

£3.99
Save: £0.50

Facestudio by Maybelline

Blush 5g Dare to Pink #80

£2.99
Save: £1.50

Facestudio by Maybelline

Bricks Bronzer 7g Blondes #01

£4.99
Save: £4.00

Fit Me by Maybelline

Anti Shine Stick 9g Buff Beige (#130)

£5.99
Save: £3.00

Fit Me by Maybelline

Anti Shine Stick 9g Classic Ivory (#120)

£5.99
Save: £3.00

Fit Me by Maybelline

Anti Shine Stick 9g Natural Beige (#220)

£5.99
Save: £3.00

Fit Me by Maybelline

Anti Shine Stick 9g Soft Honey (#315)

£5.99
Save: £3.00

Fit Me by Maybelline

Concealer 6.8ml Medium [#25]

£2.99
Save: £3.00

Fit Me by Maybelline

Pressed Powder 9g Ivory (#115)

£3.29
Save: £2.70

Fit Me by Maybelline

Pressed Powder Set + Smooth 9g Soft Honey #315 Normal To Dry

£3.29
Save: £2.70

Forever Strong by Maybelline

Super Stay Gel Nail Color 10ml Forevermore Green

£1.99
Save: £3.00

Forever Strong by Maybelline

Super Stay Gel Nail Color 10ml Moss Forever 7 Day Wear

£1.99
Save: £3.00

Forever Strong Pro by Maybelline

Up to 7 Days Wear Varnish 10ml Metallic Bronze

£1.99
Save: £3.00

Illegal Definition by Maybelline

Mascara Length + Definition 7.1ml Black

£2.99
Save: £6.00

IT Look by Maybelline by Maybelline

Rock Chic Lipstick, Contour, Mascara, Gel, ++

£19.99
Save: £10.01

Lasting Drama 24h by Maybelline

Automatic Gel Eye Pencil Sapphire Blue

£1.99
Save: £6.00

Linerefine by Maybelline

Soft Kohl Liner Waterproof Brown #38 Expression Kajal

£1.99
Save: £6.00

Master Drama by Maybelline

16H Hold Kohl Eyeliner Ultra Violet/Deep Purple

£2.99
Save: £4.30

Master Kajal by Maybelline

Khol Eyeliner Pitch Black

£3.29
Save: £2.70

Master Kajal by Maybelline

Khol Liner for your Eyes 13g Oriental Gold

£3.99
Save: £4.00

Master Kajal by Maybelline

Khol Liner for your Eyes 13ml Lapis Blue

£2.99
Save: £5.00

Master Smoky by Maybelline

Shadow Pencil Crayon Ombre Smoky Violet

£1.99
Save: £5.00

Maybelline by Maybelline

13 Looks in 1 Eyeshadow Palette 9.6g The Rock Nudes

£4.99
Save: £8.00

Maybelline by Maybelline

Colossal Spider Effect Mascara 9.5ml Black

£4.99
Save: £8.00

Maybelline by Maybelline

Curvitude Eyeliner Utra Fine Black

£2.99
Save: £4.00

Maybelline by Maybelline

Master Drama Chromatics Kohl Liner Purple Light 16h Wear

£1.99
Save: £5.00

Maybelline by Maybelline

Master Ink Liquid Eyeliner Black Gold

£1.99
Save: £4.00

Maybelline by Maybelline

Baby Skin Instant Fatigue Blur 22ml Warm Apricot

£5.99
Save: £4.00

Maybelline by Maybelline

Dream Matte Mousse 18ml Fawn SPF15

£5.99
Save: £2.01

Maybelline by Maybelline

Dream Matte Mousse 18ml Nude (#021)

£5.99
Save: £2.01

Maybelline by Maybelline

Dream Matte Mousse 18ml Sand

£5.99
Save: £1.96

Maybelline by Maybelline

Dream Matte Mousse 18ml Sun Beige

£5.99
Save: £1.66

Maybelline Dream by Maybelline

Dream Matt Mousse 18g Cameo (#020)

£4.99
Save: £2.66

Moisture Extreme by Maybelline

Lipstick Burgundy #590

£1.99
Save: £5.00

Moisture Extreme by Maybelline

Lipstick Dark Rosewood #545

£1.99
Save: £5.00

Nude Perfection by Maybelline

Dare to Go Nude - Brow Drama Mascara Lipstick, Varnish, Color Tattoo

£8.15
Save: £6.85

Super Stay by Maybelline

14 Hour Wear Lipstick Megawatt Burst of Coral #455

£1.99
Save: £7.00

Super Stay by Maybelline

14 Hour Wear Lipstick Megawatt Flash of Fuchsia #135

£1.99
Save: £7.00

Super Stay by Maybelline

14 Hour Wear Lipstick Ultra Lightweight Ravishing Rouge #540

£1.99
Save: £7.00

Super Stay by Maybelline

24h Fresh Look Long Wear Foundation 30ml Fawn #40

£3.49
Save: £9.50

Super Stay by Maybelline

Silky Make Up 16hr Wear (Seidig) 30ml Sunbeige #48

£3.99
Save: £6.00

Super Stay by Maybelline

7 Days Gel Nail Colour 10ml Emerald Excess #869

£1.99
Save: £6.00

Super Stay by Maybelline

7 Days Gel Nail Colour 10ml Modern in Mauve #203

£1.99
Save: £6.00

Super Stay by Maybelline

7 Days Gel Nail Colour 10ml Second Skin #875

£1.99
Save: £6.00

Super Stay by Maybelline

7 Days Gel Nail Colour Megawatt 10ml Orange Punch #470

£1.99
Save: £7.00

Super Stay by Maybelline

7 Days Gel Nail Colour Megawatt 10ml Pink Volt #190

£2.49
Save: £2.50

Super Stay by Maybelline

7 Days Gel Nail Colour Summer Bliss 10ml Red Hot Getwaway #872

£1.99
Save: £6.00

Super Stay by Maybelline

Gel Nail Colour up to 7 Days Megawatt 10ml Lime Me Up #660

£1.99
Save: £7.00

Super Stay 24 Hour by Maybelline

24hr Color Dual Lipstick 5g Tangerine Pop #480

£2.49
Save: £7.50

Super Stay 24 Hour Wear by Maybelline

24 Hour Lip Color Glowing Garnet (#290)

£2.99
Save: £6.00

Super Stay 24 Hour Wear by Maybelline

Bold Matte 24 Hour Lip Color Fire Coral (#815)

£2.99
Save: £6.00

Super Stay 24 Hour Wear by Maybelline

Lipstick Dual Ended 9ml Hot Coral #475

£2.99
Save: £11.00

Super Stay 24 Hour Wear by Maybelline

Fresh Look Long Wear Foundation 30ml Golden #32

£3.99
Save: £6.00

Super Stay Better Skin by Maybelline

Skin Perfecting Concealer 11ml Medium #03

£1.99
Save: £5.00

Super Stay Better Skin by Maybelline

Skin Perfecting Powder Foundation 9g Fawn #40

£3.49
Save: £4.50

Super Stay Better Skin by Maybelline

Skin Perfecting Powder Foundation 9g Light Beige #005

£3.49
Save: £4.50

Super Stay Better Skin by Maybelline

Skin Transforming Foundation 30ml Cameo #20

£3.99
Save: £11.00

Super Stay Better Skin by Maybelline

Skin Transforming Foundation 30ml Fawn #40

£6.99
Save: £4.00

Super Stay Better Skin by Maybelline

Skin Transforming Foundation 30ml Golden #32

£3.99
Save: £7.00

Super Stay Better Skin by Maybelline

Skin Transforming Foundation 30ml Sun Beige #48

£3.99
Save: £7.00

The Falsies by Maybelline

Mascara Push Up Drama 9.5ml Very Black/Noir

£4.99
Save: £8.00

The Falsies by Maybelline

Push Up Drama Mascara 9.5ml Brown / Brun

£5.99
Save: £9.00
Clearance Sale

The Falsies by Maybelline

Push Up Drama Mascara Volume and Lift 9.5ml Brown

£3.59
Save: £11.40

The Pixie Collection by Maybelline

The Falsies Push Up Drama Mascara 9.5ml Very Black

£5.99
Save: £7.00

The Pixie Collection by Maybelline

Master Strobing Stick Highlighter 9g Light Iridescent #100

£4.99
Save: £8.00

The Pixie Collection by Maybelline

Master Strobing Stick Highlighter 9g Medium Nude Glow #200

£4.99
Save: £8.00

Volum Express by Maybelline

Big Eyes Mascara Upper and Lower Lashes 4.6ml + 5.1ml Brown

£2.99
Save: £6.00

Volum Express by Maybelline

One by One Mascara 10.4ml Glam Black

£5.99
Save: £4.00

Volum Express by Maybelline

the Colossal Mascara 10.7ml Glam Black

£4.99
Save: £5.00

Maybelline - Maybelline is an American Makeup brand sold worldwide and owned by L’Oreal. Maybelline was created in 1915 by a younger businessman called Tom Lyle Williams. He noticed his sister Mabel applying a concoction of Vaseline and coal dust to her lashes to make them darker, so with his trusty chemistry set he adapted this and introduced the first mascara and named the brand in honour of her. From there Maybelline blossomed and created the great number of cosmetics we see today including Eye Studio, Color Sensational, Dream, Express Finish, MNY and Moisture Extreme. Maybelline are currently the official Makeup sponsor of Mercedes-Benz Fashion Week.