Maybelline is an American Makeup brand sold worldwide and owned by L’Oreal. The company was created in 1915 by a younger businessman called Tom Lyle Williams. He noticed his sister Mabel applying a concoction of Vaseline and coal dust to her lashes to make them darker, so with his trusty chemistry set he adapted this and introduced the first mascara and named the brand in honour of her. From there the company blossomed and created the great number of cosmetics we see today including Eye Studio, Color Sensational, Dream, Express Finish, MNY and Moisture Extreme. They are currently the official Makeup sponsor of Mercedes-Benz Fashion Week.