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Pantene is a brand of haircare products owned by Proctor & Gamble. The line was first introduced in Europe in 1945 by Hoffmann-Le Roches of Switzerland, which branded the name based on Panthenol as a shampoo ingredient. It was purchased by Proctor & Gamble in 1985 in order for P&G to compete in the Beauty Product market rather than only functional products. Their best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V. Now they are known the world over for their innovative shampoo’s, conditioner’s and serums.