Rimmel London is arguably one of the oldest cosmetics brands in the world and was created in 1834 by Eugene Rimmel who was an expert perfumer who managed an exclusive perfumery on Bond Street, London. His ambition was to not only be a master of perfume, but also had a cosmetics vision and started to experiment with fragrance and colour. He travelled the world over in search of ingredients and new ideas and developed some truly innovative products that made the high society flock to his doors. From there the company has expanded from a small perfumery to one of the biggest cosmetics brands known today. Their product base includes 60 Seconds Xpress Nail Polish, Glam Eyes Eye Shadow, 123 Looks Mascara and Mousse Bronzer.