Versace is an Italian fashion design house founded by the late Gianni Versace and continued by other members of the Versace family after his death. Debuting a line of women’s wear in 1978, the company was an instant success. A men’s line and the company’s first boutique in Milan followed in the same year. The luxurious clothing and accessories are characterized by influences ranging from pop art to classical Greek and Roman architecture. Versace became a favourite amongst celebrities – Elton John was an early fan – and the house is unique among Italian fashion house for its consistent use of celebrities in advertising campaigns. Their lines grew to include accessories, home furnishings and cosmetics. The first fragrance, Gianni Versace for Women was introduced in 1981. The design house now has 54 fragrances in their base including L’Homme, Dreamer, Vanitas and Versus.