Yardley of London is a British cosmetics brand whose first successes date back to the 18th century. The company is one of the world’s oldest in the cosmetics sector. Yardley was founded in 1770 and produced mainly soaps and perfumes and was one of the major global players of the time. Today the company’s core products center on perfumes, products for the bath and body, soaps, talcum powders, skin care and hair care. Their fragrance base now includes 70 fragrances which include memorable names such as Chrome, Daisy and Iris.