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Ed Hardy

Christian Audigier is a French fashion designer and entrepreneur who is best known for the Ed Hardy brand. Born and raised in Avignon, Audigier entered the fashion industry as a teenager, where his retail and marketing skills led to a position as a denim designer at just 15 years old. He would later serve as a consultant for brands such as Fiorucci, Bisou Bisou and Levis. His best known line, Ed Hardy, is a line of apparel and fragrances that features the work of pioneering tattoo artist Ed Hardy. The first fragrances, for Men and Women, were launched in 2008 and were quickly followed by a series of perfumes featuring more of Ed Hardy’s name and designs. There are now 17 fragrances which include Born Wild, Love & Luck and Villian.

 

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