Guy Laroche - Guy Laroche was a French fashion designer and founder of the company that bears his name. The company’s first foray into perfumes began with the legendary Fidji for women. The fashion house and fragrances live on in the 21st century. The designer has 11 perfumes to his name including Drakkar Noir and Fidji. Buy now and save on Guy Laroche fragrance and skincare at low, discounted prices with Direct Cosmetics. Cheap, affordable Guy Laroche.