Kate Moss is one of the world’s top fashion models, helping popularize the “waif” look that dominated fashion advertising in the 1990’s. Her relatively short stature in the modelling world and her exceedingly slender figure were a sharp contrast to the taller, more curvaceous super model looks of that decade. She has modelled for top designers including Calvin Klein, Gucci, Dolce & Gabanna, Chanel and Bulgari. She is also the face of cosmetics company Rimmel since 2005. In 2007 she partnered with Coty to launch a fragrance under her name. The first fragrance, was a tremendous success, and the partnership to date has produced nine other fragrances that include Lilabelle, Vintage and Wild Meadow.