Olay - Olay started life in a South African laboratory by the ex-Unilever employee, Graham Wulff, where he invented a thick pink liquid which he named Beauty Fluid. In the 1970’s Beauty Fluid became so popular that Wulff expanded the range to include all manner of skincare products and was even purchased by the famous Proctor & Gamble. What was called Oil of Ulay in the UK, Oil of Olaz in Europe and Oil of Ulan in Australia has become known as just Olay the world over. It is estimated that over 60 million women buy the brands’ moisturiser every two minutes in over 80 countries. Buy now and save on cheap, affordable Olay beauty and skincare at Direct Cosmetics. Discounted, low priced Olay.