Aramis was a pioneer in the men’s prestige grooming products and fragrance market. The brand was launched in 1964 by Estee Lauder and was named for a character in Alexandre Dumas’ classic The Three Musketeers. The original Aramis fragrance made a splash upon first introduction and continues to attract new devotees with each generation. Aramis is also a brand that produces other fragrances for men and women, and is the parent company of the Tommy Hilfiger perfumes. They have 30 perfumes to their name which include Gentlemen, Havana, New West and Tuscany.