Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. You can trace this brand back to its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990’s, who catered to the global jet set, including Princess Diana. The company itself was founded in 1996 and they created sexy cut, fashionable design with exceptional Italian craftsmenship. The brand’s reputation as a celebrity favourite fueled its rapid expansion and within a few years they branched out to handbags, scarves, eyewear and fragrance. Jimmy has a total of 14 fragrances including the signature scent and Flash.