For over century, Van Cleef & Arpels has been combining unparalleled craftsmanship, technical prowess and innovation in all its creations. This partnership formed when Alfred Van Cleef married his sweetheart Estelle Arpels in 1895. From there they opened their own jewellery store in 1906 directly opposite The Ritz hotel. The boutique became a symbol of Parisian luxury and the new benchmark for international elegance. The business boomed and soon they were making a selection of unique pieces along with the classic fragrances we know today. These include First, Feerie, Oriens and Midnight in Paris.