W7 - W7 Make Up is the inspiration of two entrepreneurial young men from West London that was created in 2002. Their aim for W7 Cosmetics was to allow every women the access to an extensive range of high quality cosmetics at an affordable price. W7 Cosmetics has grown year on year and now W7 boasts a collection of over 500 products including Nail Polish, Lipsticks and Glosses, Eye Shadows and more Macaras than you could dream of. Buy now and save on W7 cosmetics and makeup at low, discounted prices. Cheap, affordable W7 products at Direct Cosmetics.